🎮Gaming Partnerships
Learn how games can leverage our tools to grow their users.
Use Case: Identifying Partnership Opportunities for a Web3 Game
Scenario
Alex, a marketing manager for a popular Web3 game, seeks to expand the game's user base and retention through strategic partnerships. Alex aims to identify other blockchain applications that the game's users frequently engage with to form mutually beneficial marketing partnerships.
Challenge
The gaming company has a vast amount of user interaction data but lacks insights into where else its users spend time in the blockchain ecosystem. They need to understand user behavior across different blockchain applications to make data-driven partnership decisions.
Solution with ChainSkope
Access ChainSkope Analytics: Alex logs into ChainSkope and navigates to the Owner Insights section within Charts.
User Behavior Analysis: Alex utilizes ChainSkope's NFT and token owner analysis tools to filter and track what assets its users hold and what blockchains they have assets on.
Identifying Trends: With ChainSkope's intuitive dashboards, Alex can easily identify the other blockchain applications and blockchain platforms their owners are engaged with.
Data-Driven Decisions: Armed with this information, Alex compiles a list of potential partner applications that overlap highly with their user base.
Initiate Partnerships: Alex reaches out to the identified blockchain applications for partnership opportunities, presenting the data to support the proposal for co-marketing activities.
Outcome
By leveraging ChainSkope’s Owner Insights, Alex can make an informed decision, ensuring that marketing efforts are targeted, and strategic partnerships are formed, ultimately leading to increased user acquisition and engagement for the Web3 game.
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