💵DeFi Revenue Growth
Use Case: Geotargeting for Enhanced Global Marketing of a DEX
Scenario
Camila, the marketing director of a Decentralized Exchange (DEX), aims to refine the platform's global marketing strategy. The objective is to understand the geographic distribution of the transaction volume to tailor marketing efforts effectively.
Challenge
The DEX operates globally, with users spread across various regions, making it challenging to allocate marketing resources efficiently without a clear understanding of where the highest user engagement is located.
Solution with ChainSkope
ChainSkope Integration: Camila ensures that the DEX's web platform is integrated with ChainSkope through Google Tag Manager to send user interaction data to ChainSkope.
Data Collection: ChainSkope aggregates on-chain transaction data with off-chain data, including the geographic location of users when they interact with the DEX.
Transaction Volume Analysis: Camila uses ChainSkope to analyze the transaction volumes, correlating them with user locations to identify high-activity regions.
Custom Metrics and Filters: She sets up custom metrics in ChainSkope to gauge user activity by region and applies filters to segment data by specific actions, like trades and liquidity provisions.
Targeted Marketing Strategy Development: With these insights, Camila identifies key markets and devises targeted marketing campaigns, focusing on regions with high engagement or untapped potential.
Strategic Deployment: Camila works with the regional teams to deploy marketing initiatives, using the data to tailor messages, select the appropriate channels, and allocate budgets where they will have the most impact.
Outcome
By leveraging ChainSkope's capability to combine on-chain and off-chain data, Camila strategically directs the DEX's marketing resources, resulting in more targeted and effective global marketing campaigns.
Last updated